REAL ESTATE STAGING REAL RESULTS

Prospective home buyers almost always buy emotionally first and justify logically second. Why not help them develop an emotional attachment to your property? Using some of the same techniques stores use to entice you to buy, real estate stagers help reveal the emotional potential in your home.

Since we’re seeing a slight uptick in the housing market, staging projects have also been on the rise. I had the privilege of finishing just such a project this week. This beautiful three-story home, complete with sparkling, in-ground pool, sits on a spacious, private lot in Cary.

As with every staging, we began by eliminating personal effects, family photos, thinning closets and clutter. Then we maximized each room’s visual appeal by making changes that showcased the potential for each space. Some changes were simple… like rearranging furniture for improved traffic flow. Others were more involved like changing window treatments, bedding, artwork, accessories and more for an up-to-date look.

Since more than 75% of home buyers shop online first, it’s crucial to make an impression just to get them in the door. Bright warm colors generate excitement. So, we added hints of red, orange and yellow in many of the key rooms to make them memorable for buyers.

The end result is an even more beautiful home that is enticing to buyers and will generate more traffic and higher offers.

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