The housing market is more competitive than ever. Gone are the days of simply putting a sign in the yard and listing on the MLS . What might have sold a home not so long ago isn’t the case anymore. Armed with the internet, home buyers are better equipped than ever to make a more educated choice with a few simple clicks of a mouse. A vacant property is up against stiff competition in any market.
Staging a vacant property gives potential buyers something to look at beyond the inherent flaws in almost every property. Awkward room layouts and unusual spaces are even more obvious when a property is vacant. Outdated hardware, fixtures & finishes are glaringly obvious when there isn’t anything else to catch the eye.
We recently had the chance to help with a vacant staging in Crystal Lake, IL. The out-of-state owner had been working with a neighbor and former stager to complete the home’s updates. She had already helped with new fixtures, appliances and tile backsplash as well as refinished floors and needed repairs. Once the updates were finished, she encouraged the owner to hire our team to bring in the wow factor, adding color and visual interest to the updated and neutralized spaces.
As with any staging, I tell my clients “getting them in the door” is key. Not only do you have to actually get them to the property, you have to get them to love the house from the second they step inside. Listing photos have to pop in order to entice an actual tour of the property. And studies have proven most buyers make their initial impression within a few seconds of walking in the door.
Focusing on the first floor, we staged the foyer, living room, dining room, kitchen, family and hearth rooms. On the second floor, we staged the master bedroom and bath. A successful vacant staging finds the balance between adding enough furniture and accessories without overcrowding. A good staging plan warms the home and explain the spaces accenting the home’s best selling features while distracting from those that might not.
This vacant property now invites buyers to take a closer look. Bright colors add warmth and contrast with the desired neutral backdrop. Furniture makes the spaces look bigger rather than smaller and it helps buyers envision their own furniture in the rooms. Simple props add the look and feel of ‘lived-in’ home.
This beautiful property now stands out from its competition. It’s sure to get people to notice in the listing photos and to get them in the door. I’m confident it will sell quickly and for top dollar. And, isn’t that the point? Happy Staging from Decor Designs!